The Hidden Cost of Skipping the “Why”
Migrating from Dynamics GP to Business Central is more than a technical upgrade — it’s a strategic transformation. Treating the project solely as an IT initiative and failing to clearly communicate why you’re moving creates confusion, resistance, and poor adoption. Without a compelling business case, your teams are less likely to change how they work, and you risk missing the productivity and visibility gains that Business Central delivers.
Why “Why” Matters
When stakeholders understand the purpose behind the migration, they engage. Executives want faster, more reliable financial reporting. Operations leaders need real-time inventory visibility. End users want simpler, less error-prone daily work. A clear “why” aligns these interests and turns passive observers into active supporters. It also reinforces urgency — moving off GP before support ends avoids future risk and keeps your business secure and competitive.
Practical Steps to Communicate the “Why”
- Translate capabilities into outcomes: Explain how Business Central reduces manual work, shortens month-end, or improves order accuracy — not just what the software does.
- Engage leaders early: Involve department heads as sponsors and change champions so they can advocate and set expectations. Enthusiasm trickles down.
- Segment messaging: Tailor communications — executives see ROI and risk mitigation; day-to-day users see faster workflows and easier UI throughout the system.
- Use multiple channels: Presentations, demos, team meetings, and hands-on sessions reinforce the message and allow for questions. Some team members respond better to certain mediums.
- Show role-based value: When users see their exact tasks run more smoothly, the “why” becomes tangible. Make sure trainings and demos are tailored to the audience’s roles within the system.
The Solution: Make Adoption Part of the Plan
Make stakeholder alignment a project milestone. Build a communication and change-management plan into your timeline that includes executive briefings, user demos, pilot groups, and follow-up training. This ensures the migration delivers the intended business results, not just new software.
Why TrinSoft
At TrinSoft, we treat people and processes as equal partners to technology. As a Microsoft Solutions Partner with deep GP-to-BC experience, we help craft the “why” for your organization, build role-based training, and tailor Business Central to your exact processes through custom development. That clarity — combined with a solution designed to fit your operations — drives adoption and delivers measurable value.
Ready to get everyone on board? Contact us for a free consultation or a demo of Business Central.
This blog is just one in a 14-part series covering the most common pitfalls we see during GP to BC migrations. Want to see the full list now? Download the full GP to BC Migration Pitfalls guide for all 14 pitfalls, plus expert insights to help you plan your move.
Ready to get started? Contact us today for a free consultation or a personalized demo of Business Central.
