Telecom to Spark: A journey of customer experience

Communication is the backbone for every single person on the planet to achieve more. And effective communication becomes the need of the day to stay productive and result oriented. Further, required resources needs to be in place at the right time to communicate efficiently.

The world of telecom is rapidly changing and one has to be agile to cope with the need of efficient and effective communication. That is organisations has to be ahead of time to recognize the needs of their customers (internal and external) in order to empower them.

I have implemented Microsoft Dynamics 365 customer engagement at many telecom companies across the globe. I have seen how technology can embrace the desired outcome to improve the real customer experience. Honestly, technology is an enabler or a catalyst which helps organisations to achieve their objectives. But more importantly, experience within the organisations has to be taken care first in order to reflect it to the external world. And that is what Spark (earlier known to be Telecom), a leading New Zealand telecom company has done to enable the effective communication channels inside and outside its periphery.