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Customer experience | Sales, Customer Insights,...
Suggested Answer

CRM front end ?

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Posted on by 2
Hello,
 
is there a front end that reflects a CRM in CE? Our system setup is very driven towards finance and production, and I’m missing the front page summary showing pipeline values, 80/20 analysis, opps closing soon, loss trend etc. source of opportunity.
 
instead we have to export data to excel and figure it out manually.

 
 
I have the same question (0)
  • Suggested answer
    11manish Profile Picture
    536 on at
    Yes, Dynamics 365 CE does support a front-end CRM dashboard experience. If you’re not seeing it, it’s likely because your system is using a custom app without Sales Hub dashboards or Power BI integration. The recommended approach is to use Sales Hub for basic pipeline visibility and Power BI (embedded in Dynamics) for advanced analytics like 80/20 analysis, opportunity trends, and forecasting.
  • Suggested answer
    ManoVerse Profile Picture
    1,053 Super User 2026 Season 1 on at
    Yes, Dynamics 365 CE does have a proper CRM front end, but it isn’t automatic. Out of the box, Dynamics 365 Sales Hub provides CRM dashboards showing pipeline value, opportunity funnel, deals closing soon, activities, and leads by source, all directly inside CE (no Excel required). these native dashboards are operational, not analytical. They do not cover executive needs such as 80/20 (Pareto) analysis, loss trends over time, pipeline contribution, or deeper source analysis. This is a known limitation of CE dashboards. 
    Best practice is to embed Power BI dashboards directly into Dynamics 365 CE. Power BI provides pipeline trends, Pareto analysis, win/loss analysis, opportunity source effectiveness, and finance‑driven views, all visible as a CRM “front page” inside CE, with role‑based security and no manual exports. 
    In short
    Native CE dashboards = day to day sales monitoring
    Power BI embedded in CE = management & executive CRM overview
    If you’re exporting to Excel, it usually means Power BI embedded dashboards and/or Sales Hub aren’t fully enabled ,not that CE lacks CRM insight capabilities.
  • Suggested answer
    Assisted by AI
    Jimmy Passeti Profile Picture
    922 Most Valuable Professional on at

    Hello,

    Yes, Dynamics 365 Customer Engagement does provide a strong front‑end experience designed exactly for this type of visibility, without the need to export data to Excel.

    Dynamics 365 CE includes role‑based dashboards and interactive analytics that can act as the CRM “front page” for Sales and Management teams. These dashboards can show, in real time:

    • Pipeline value and pipeline by stage
    • 80/20 analysis (e.g., top 20% of customers or opportunities contributing to 80% of revenue)
    • Opportunities closing soon
    • Win/Loss trends and reasons
    • Source of opportunity (lead source, campaign, referral, etc.)

    Dashboards can be:

    • Personal dashboards (created by users)
    • System dashboards (shared and aligned with governance)
    • Role‑based (executives, sales managers, reps)

    They can also be embedded directly in the Sales Hub home page, entity forms (e.g., Opportunity), or exposed via model‑driven app navigation, so users immediately land on insights rather than raw data.

    For more advanced scenarios, Dynamics 365 CE also integrates natively with Power BI, allowing richer visuals and cross‑system analytics while still keeping the CRM as the main operational front end.

    If your current setup is heavily finance/production‑driven, this is usually a configuration and UX gap, not a product limitation. With the right dashboards and views, you can eliminate most manual Excel analysis.

     

    Step‑by‑Step: How to Create Dashboards in Dynamics 365 CE

    ✅ Step 1 – Define the KPIs (Very Important)

    Before building anything, clarify what the “front page” must answer:

    Typical sales KPIs:

    • Total pipeline value
    • Pipeline by stage
    • Opportunities closing in the next X days
    • Win rate vs loss trend
    • Top customers / 80–20 contribution
    • Opportunity source

    •  

    ✅ Step 2 – Create the Supporting Views

    Dashboards are powered by views, not raw tables.

    Go to:
    Advanced Settings → Customizations → Customize the System

    For each entity (usually Opportunity), create views such as:

    • Opportunities – Closing in Next 30 Days
    • Open Opportunities by Pipeline Stage
    • Lost Opportunities – Last 6 Months
    • Opportunities by Origin / Source
    • Top Opportunities by Estimated Revenue

    ✅ Tip: Filter and sort properly — dashboards only reflect what the view returns.


    ✅ Step 3 – Create Charts

    Charts give visual insight on top of views.

    1. Go to Solution Explorer → Entities → Opportunity → Charts
    2. Create charts such as:
      • Pipeline by Stage (funnel or stacked bar)
      • Revenue by Opportunity Owner
      • Opportunities by Source
      • Won vs Lost Trend (line or column chart)

    Each chart is tied to a specific view.


    ✅ Step 4 – Create a System Dashboard

    1. Go to Customization → Dashboards
    2. Click New
    3. Choose layout (2‑column, 3‑column, etc.)
    4. Add components:
      • Charts
      • Lists (views)
      • KPIs (optional 

    Example layout:

    • Top: Pipeline value by stage
    • Left: Opportunities closing soon
    • Right: Win/Loss trend
    • Bottom: Opportunities by source

    Save and publish.


    ✅ Step 5 – Assign the Dashboard as Default

    To make it a true “front page”:

    • Assign the dashboard to security roles
    • Set it as the default dashboard for Sales users or managers
    • Ensure users land on the Sales Hub where dashboards are the home view

    ✅ Step 6 – (Optional) Use Interactive Dashboards

    For deeper analysis:

    • Enable Interactive Experience Dashboards
    • Allow users to drill down directly from charts into records
    • Ideal for managers who want exploration without Excel

    ✅ Step 7 – Power BI (Optional but Powerful)

    If you need:

    • Complex 80/20 analysis
    • Cross‑system data (ERP + CRM)
    • Advanced trends

    Use Power BI:

    • Connect directly to Dataverse
    • Embed Power BI dashboards inside Dynamics 365
    • Keep Dynamics as the front end, Power BI as analytics layer
     

    ✅ Final Recommendation

    What you’re missing today is not functionality, but:

    • CRM UX design for leadership
    • Proper dashboards, views, and charts
    • A default “executive front page”

    This is a very common gap — and usually quick to fix with the right setup.

     

    Regards,
    Jimmy Passeti | Microsoft MVP
    Please mark as Verified if this answered your question!
     

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