Creating a cost-effective landing page for whitepaper downloads while staying within the Microsoft ecosystem is entirely feasible. Here are some recommendations based on your requirements:
Please compare it with you licence once.
1. Use Microsoft Forms as the Landing Page
Microsoft Forms is a straightforward and I guess it is free solution included in your Microsoft 365 Business Premium subscription.
Setup:
1. Create a form with fields that collect the required information (e.g., name, email, company).
2. Customize the form design to align with your branding.
File Download Option:
After form submission, use the "Thank You" message to include a link to the whitepaper hosted in a secure location (e.g., SharePoint or OneDrive).
Integration with Power Automate:
1. Create a flow that triggers when a response is submitted in Microsoft Forms.
2. Pull the form data and create a new lead in Dynamics 365 Sales.
3. Optional: Send a confirmation email with the download link.
Pros:
Seamless integration with Power Automate.
Simple and quick to set up.
Cons:
Limited branding and customization compared to a standalone landing page.
2. Use SharePoint Online
SharePoint Online, included with your Microsoft 365 subscription, can serve as a cost-effective alternative to Power Pages.
Setup:
1. Create a SharePoint site with a custom page designed as a landing page.
2. Embed a form (e.g., Microsoft Forms or Power Apps custom form) to collect user data.
File Hosting:
Host the whitepaper file in SharePoint and provide a link post-submission.
Integration with Power Automate:
Use Power Automate to trigger when form data is submitted, similar to the Microsoft Forms approach.
Pros:
Highly customizable and stays within the Microsoft ecosystem.
Branding options are better than Microsoft Forms.
Cons:
Requires some SharePoint design skills for a polished look.
3. Use a WordPress Page with Microsoft Integration
Since your company website is built with WordPress, you can leverage it for the landing page while staying connected to Microsoft tools.
Setup:
1. Create a WordPress page styled as the landing page.
2. Embed a form (e.g., via a WordPress plugin like WPForms or Gravity Forms).
3. Redirect users to the download link after form submission.
Integration with Power Automate:
Use a webhook or a custom Power Automate connector to send the form data to Dynamics 365 Sales.
Pros:
No additional hosting or platform costs.
Complete control over design and branding.
Reuses your existing WordPress infrastructure.
Cons:
Requires a plugin for form submission and webhook integration.
Slightly more technical setup.
4. Use Power Apps (Canvas App Embedded in Microsoft Teams)
If your audience includes existing Teams users (e.g., clients or partners), you can create a Power Apps Canvas App and embed it in Microsoft Teams.
Setup:
1. Design a Power Apps Canvas App to collect form data.
2. Embed the app in a Teams channel or share it with external users (requires guest access setup).
Integration with Power Automate:
Similar to the other options, use Power Automate to send form data to Dynamics 365 Sales.
Pros:
Fully integrated with the Microsoft ecosystem.
Highly customizable.
Cons:
Limited use case if the audience is completely anonymous.
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