Dynamics Community Forum Thread Details

Behavioural segment on total email opens

Hello,

i just wanted to build an email segment based on total e-mail opens like i was used to in Outbound, but it doesn't seem to work in Realtime. I can only choose "email opened" which gives me the members who uniquely opened the e-mail. What can I do to build a segment based on total e-mail opens? Is there no functionality for this use case?!

Additionally, I can't see the segment of a completed journey anymore, but I urgently need to know which segment was used. Is it because it was still an outbound segment or is this in general like this in realtime? I need to be able to see my prevously used segments, see screenshot

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Dynamics 365 Customer Insights - Journeys

You're correct — in Real-time Marketing, segmentation differs significantly from Outbound Marketing.
1. Total Email Opens in Real-time Marketing

Real-time segments only support "unique" email opens, not total opens (i.e., if a contact opens the same email multiple times, it's still counted once).
There is currently no built-in support in Realtime for segmenting based on total open count.
Workaround: You’d need to use custom triggers + custom attributes (e.g., store open counts in a custom Dataverse field via Power Automate or a plugin) and segment based on that field — but this is a manual setup.

2. Segment Visibility in Completed Journeys

For Real-time Journeys, after completion, the associated segment is no longer visible in the UI.
This is by design currently — there’s no audit trail or segment history shown for completed journeys.
If it was an Outbound segment, the issue is the same — segments used in journeys (outbound or real-time) are not shown after the journey completes.