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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / Google Analytics + Mic...
Customer experience | Sales, Customer Insights,...
Suggested Answer

Google Analytics + Microsoft Dynamics Marketing Forms

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Posted on by OlehYaruchyk 30

Hi all

I would like to integrate MD 365 Marketing forms to the website and for me is very important to know from what sources (Organic, Social, etc) come leads.

I decided to create goals in Google Analytics (Submitted forms) and would like to track this goal.

So do you have experience with how to track submitted MD365 Marketing forms in Google Analytics? Please share your ideas or results.

Thanks in advance.

I have the same question (0)
  • Suggested answer
    Nya Profile Picture
    Nya 29,060 on at

    Hi,

    There is no OOTB way to connect Dynamics with Google Analytics directly. It may be achieved by some managed solutions or other third-party tools.

     

    If this helped you, I'd appreciate it if you'd mark this as a Verified Answer, which may in turn help others as well.

    Best Regards,

    Nya

  • OlehYaruchyk Profile Picture
    OlehYaruchyk 30 on at

    Hi Nya, thanks for the answer. What about Google Tag Manager + Google Analytics and MD365 Marketing? Do you have some info about this connection?

    Thanks

  • CU04020524-1 Profile Picture
    CU04020524-1 4 on at
    If your goal is to track the source of your leads (Paid Search, Organic Search, Organic Social, etc) then you probably have two options.
     
    The first is the one you mentioned, sending a conversion event to Google Analytics whenever someone submits a form on your website. You can use tools like Google Tag Manager to do it, but the setup is pretty complicated. There are tools like Converly.io and others which may also be useful. These tools are dedicated to sending conversions to Google Analytics and you get a simple workflow style builder (I.e. You pick an trigger, like when a D365 form is submitted, and then you pick your actions, like sending a conversion to Google Analytics, Google Ads, etc).
     
    The other option is to capture the lead source data with the form submission and send it into Dynamics CRM (or whatever CRM you are using). That way on each contact record you'll be able to see data like Channel = Paid Search, Channel Drilldown 1 = Google, Channel Drilldown 3 = Brand Campaign, etc. Tools like Attributer.io can pass this data through with each submission of your D365 forms (though there are others too).
  • MyloKaye Profile Picture
    MyloKaye 12 on at
    I use this method: 
     
    Populate a hidden field with a UTM parameter value from the URL
     

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